Google is moving ahead with its online shopping as much as Amazon grows. In fact, the web giant is setting up an army of robots to oppose the latter’s company of drones for its product delivery.
The New York Times’ John Markoff reports that Android mobile operating system led by its former head, Google is now in silence buying up robotics start-ups for a project that apparently not just experimental. “If Amazon can imagine delivering books by drones,” Markoff writes, “is it too much to think that Google might be planning to one day have one of the robots hop off an automated Google Car and race to your doorstep to deliver a package?”
With Amazon’s recent release of, to some extent, unrealistic marketing video that has something to do with the whole process of product delivery by drones, Markoff’s sources say that Google is taking incremental steps to automate steps all along the consumer-product supply chain, from manufacturing to shipping. Delivery seems to be the process where Google has made the strongest points.
There are speculations that autonomous vehicles would power Google’s new same-day delivery online shopping service. In the process, from factory to fulfillment center, the attempt is to optimize the actions of human workers according to calculations made by computers.
Last year, Amazon spent $775 million for the purchase of warehouse ‘bot maker Kiva Systems. It simply implies the company’s serious move towards automation. With this in mind, Amazon still has to employ tens of thousands of people to pick and process orders in its massive distribution centers. And this gives a hint that the company’s robotic dream has a long way to go. And it only means more room and time for Google and Rubin to catch up to compete in this automation project.
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