The heightened price of Twitter I.P.O. range reflects the strong demand for the company’s stock. It’s been seven and a half years that Twitter’s service has influenced the public, used by world leaders, dissidents, celebrities, small businesses, huge corporations and millions of masses wanting to follow each conversation. Current and former Twitter employees said that the company has been focusing more on the technical challenges of running the service and on creating sources of revenue. Likewise, it has no obvious vision compared to former Apple Chief Executive Steve Jobs as he rethinks what else could be done to attract more new users.
BTIG Research Analyst Richard Greenfield said, “Twitter drew people during breaking news events, like Monday night’s shooting at a New Jersey mall, but needed to do a better job helping people find topics they were interested in so they would return frequently. The challenge is to prevent that person from waiting for the next event to come back. How do you move that dormant user to every day, or multiple times a day, or every minute?”
Twitter’s slow user growth and with its increasing losses have made for unfavorable comparisons with Facebook, the world’s largest social network, where about 1.2 billion people used the service at least once a month in the third quarter. Twitter had 232 million monthly users during the same period. This was a 14 million increase or 6.4 percent, from the previous quarter and a slower growth rate compared to Facebook when it was at the same size.
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